Datasets

📨Email Marketing Tool Pricing Dataset 2026

The complete pricing database for email marketing tools in 2026. Free tiers, starter plans, enterprise quotes, per-contact rates, per-email rates — verified from source, normalized for comparison. Covers Mailchimp, HubSpot, Brevo, Kit, SendGrid, Klaviyo, beehiiv, Instantly.ai, and 47 more. 55 tools across 7 categories, 16 columns. Verified March 2026.

What's Included

  • 55 tools across 7 categories (Enterprise ESP, Mid-Market ESP, SMB ESP, Transactional, Cold Email, Newsletter, Marketing Automation)
  • Free tier: yes/no with exact contact and send limits — not "limited"
  • Starter, pro, and enterprise pricing with per-contact and per-email breakdowns
  • Per-contact vs. per-email normalization so tools are directly comparable
  • Community-sourced estimates for tools that don't publish pricing (Marketo, Eloqua, Braze, Iterable)
  • Free tier change history — includes Mailchimp's January 2026 downgrade to 250 contacts
  • CSV format — 16 columns, opens in Excel, Google Sheets, or any BI tool

Free Preview

Sample items from the dataset. Purchase for the complete collection.

Mailchimp

Free: 250 contacts / 500 sends | Starter: $13/mo (500 contacts) | Per-contact: $13→$30→$75 for 500→2.5K→10K

Category: SMB ESP

Brevo

Free: 9K emails/mo (300/day) | Starter: $9/mo (volume-based) | Model: per-email-sent (not per-contact)

Category: SMB ESP

Kit (ConvertKit)

Free: 10,000 subscribers — most generous free tier in industry | Pro: $33/mo (1K subs)

Category: SMB ESP

Klaviyo

Free: 250 profiles | Starter: $20/mo (500 profiles) | Per-contact: $20→$100→$1,200 for 500→5K→100K

Category: Marketing Automation

HubSpot Marketing Pro

$890/mo + $3,000 mandatory onboarding | Per-contact: $890 for 2K; $1,600+ for 10K

Category: Mid-Market ESP

···

+ 55 more items in the full version

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