63 SaaS Marketing Tools Pricing Compared (March 2026)

Evaluating a B2B marketing stack means getting 40 demos and receiving zero published prices. Most tools hide their costs until you're 3 meetings deep with their sales team.

We compiled current pricing for 63 marketing SaaS tools across 8 categories — email marketing, marketing automation, SEO, social media, analytics, landing pages, content/copy, and ABM — all verified March 2026.

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Email Marketing

Tool	Free Tier	Starter Price	Key Notes
Brevo	100,000 contacts, 300 emails/day	$9/mo (5K emails/mo)	Email-volume pricing, not contact-based
Kit (ConvertKit)	10,000 subscribers, 1 automation	$33/mo (1K subs)	Best free tier for newsletters
Beehiiv	2,500 subscribers, unlimited sends	$49/mo (Scale)	Custom domain on free tier
Mailchimp	250 contacts, 500 sends/month	$13/mo	Used to be 2,000 contacts free (until 2019)
Klaviyo	250 active profiles, 500 sends/mo	$45/mo (500 profiles)	Moved to active-profile billing Feb 2025

What changed in 2026: Klaviyo's shift to active-profile-based billing in February 2025 caught many ecommerce brands off guard — you're now billed based on all subscribed contacts, not just recently emailed ones. If you have a large list of lapsed contacts, expect costs to increase.

Kit's 10,000-subscriber free tier remains the most generous in the email category for list building, but the free plan's automation is limited to one basic sequence.

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Marketing Automation

Tool	Free Tier	Starter Price	Key Notes
HubSpot Marketing Hub	Limited (2K sends/mo)	$15/seat/mo (Starter)	Onboarding fees mandatory: $3K (Professional)
Salesforce Account Engagement	None	$1,250/mo (Growth, 10K contacts)	Contact limit applies at all tiers
Customer.io	None	$100/mo (5K profiles)	12-month free via startup program (<$10M raised)
ActiveCampaign	None	$15/mo (500 contacts)	Strongest automation workflows in the mid-market

HubSpot's mandatory onboarding fees are easy to miss in pricing comparisons: Professional requires a $3,000 onboarding fee, and Enterprise requires $7,000. These are non-negotiable at list price.

Salesforce Account Engagement (Pardot) prices all tiers at 10,000 contacts — additional contacts require add-on purchases. At $1,250/month base, that's $15,000/year before additional contacts.

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SEO Tools

Tool	Free Tier	Starter Price	Key Notes
Ahrefs	Webmaster Tools (own site only)	$29/mo (Trial)	No free competitive research
Semrush	10 queries/day (severely limited)	$139.95/mo (Pro)	7-day free trial available
Moz Pro	None	$99/mo (Starter)	30-day free trial
SE Ranking	None	$65/mo (Essential)	Best value for SMB

Neither Ahrefs nor Semrush has a usable free tier for competitive research. Ahrefs Webmaster Tools is limited to your own domain. Semrush's 10-query-per-day free account isn't sufficient for real analysis work. Both offer free trials if you need to evaluate.

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Analytics

Tool	Free Tier	Starter Price	Key Notes
PostHog	1M events/mo + 5K replays	Usage-based (~$0.05/1K events)	No seat fees; 90%+ of users pay nothing
Mixpanel	1,000,000 events/month	$28/mo (20M events)	More analytics-focused than PostHog
Hotjar	35 daily sessions (Observe)	$32/mo annual	Now part of Contentsquare
Amplitude	50K monthly tracked users	$61/mo (Plus)	Stronger cohort analysis than alternatives

PostHog vs. Mixpanel at 5M events/month: PostHog costs ~$200/mo. Mixpanel costs ~$1,120/mo. PostHog also bundles feature flags, session replay, surveys, and A/B testing into the same event model — Mixpanel is analytics-only.

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ABM & Intent Data

ABM tools are the most opaque pricing category in all of B2B SaaS. There are no published rates for the major platforms. Based on Vendr buyer data and G2 contract reports:

Tool	Estimated Annual Cost	Notes
6sense	$25,000–$200,000+/yr	Median buyer: $55,211/yr (Vendr)
Demandbase	$24,000–$300,000+/yr	Median ~$65,000/yr; base platform $45–60K
Bombora	$30,000–$200,000+/yr	Basic intent data starts ~$30K/yr
ZoomInfo Marketing	$15,000–$60,000+/yr	Most teams spend $30–60K with add-ons
RollWorks	$975–$3,000+/mo	Most transparent ABM pricing

6sense does have a free tier: 50 data credits/month, Chrome extension, basic search. It's a lead generation tactic for their own sales team, but it exists.

If you're evaluating ABM for the first time and expecting SaaS pricing pages with trial access, you'll be surprised. Every platform above requires a discovery call before pricing is shared.

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Social Media Management

Tool	Free Tier	Starter Price	Key Notes
Buffer	3 channels, 10 posts/channel	$6/mo/channel	Per-channel pricing stacks
Hootsuite	None	$99/mo annual (10 accounts)	No month-to-month option
Sprout Social	None	$199/seat/mo annual	Annual prepayment required
Later	14-day trial	$25/mo (1 user, 3 profiles)	Best for visual content planning

Sprout Social requires annual prepayment — there is no month-to-month billing option. At $199/seat/month paid annually upfront, it's a significant commitment for teams evaluating social management for the first time.

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What's in the Full Dataset

The free preview above covers 15 tools. The full dataset includes 63 tools with 15 data points per row:

• Email Marketing: Mailchimp, Kit, Beehiiv, ActiveCampaign, Brevo, Klaviyo, Drip, Customer.io, Loops
• Marketing Automation: HubSpot, Marketo, Salesforce Account Engagement, Ortto, Iterable, Braze, Keap
• SEO: Ahrefs, Semrush, Moz Pro, Surfer SEO, Clearscope, SE Ranking, Ubersuggest
• Social Media: Hootsuite, Buffer, Sprout Social, Later, SocialBee, Publer, Metricool, Planoly
• Analytics: Mixpanel, Amplitude, PostHog, Heap, Hotjar, FullStory, Plausible
• Landing Pages: Unbounce, Instapage, Leadpages, Carrd, Webflow, Framer
• Content & Copy: Jasper, Copy.ai, Writer, Grammarly, Hemingway, Wordtune
• ABM & Intent: 6sense, Demandbase, Bombora, ZoomInfo Marketing, Metadata.io, RollWorks

Every row: exact free tier limits, starter price monthly and annual, contact/subscriber limits, mid-tier price, enterprise flag, key features, notable limits, and direct pricing page URL.

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All pricing verified March 2026. Prices change — verify before signing any contract.