CRM & Sales Software Pricing Comparison 2026

Two things changed in the CRM market in the last 18 months that most buyers haven't caught up with yet.

First: HubSpot quietly capped their free tier at 1,000 contacts in September 2024. It used to be 1 million. If your team outgrew the free plan before that date and you're recommending it to peers as "basically unlimited free," that's no longer true.

Second: Gong's pricing includes a platform fee of $5,000–$50,000 per year on top of the per-user rate. Almost nobody budgets for this. It appears in the fine print after the sales call, and it's the reason Gong deals blow up at legal or finance review more often than any other sales tech tool.

We verified pricing for 60 CRM and sales software products in March 2026. Here's what the market looks like.

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Free Preview: 12 Most-Compared CRM & Sales Tools

All prices are per user per month, billed annually, unless noted otherwise.

Tool	Category	Free Tier	Free Tier Limits	Starter	Mid	Enterprise	Pricing Model
HubSpot Sales Hub	CRM	Yes	2 users; 1,000 contacts; 1 pipeline; 2,000 emails/mo	$20/user/mo	$90/user/mo	$150/user/mo	per-user
Salesforce Sales Cloud	CRM	No	—	$25/user/mo	$100/user/mo	$175/user/mo	per-user
Pipedrive	CRM	No	—	$14/user/mo	$24/user/mo	$49/user/mo	per-user
Zoho CRM	CRM	Yes	3 users; 10MB storage; basic contacts only	$14/user/mo	$23/user/mo	$40/user/mo	per-user
Close CRM	CRM	No	—	$9/user/mo	$35/user/mo	$99/user/mo	per-user
Freshsales	CRM	Yes	3 users; 1,000 contacts; no automation	$9/user/mo	$39/user/mo	$59/user/mo	per-user
Apollo.io	Sales Engagement	Yes	10K email credits/yr; 5 mobile/mo; 2 sequences	$49/user/mo	$79/user/mo	$119/user/mo	per-user
Outreach	Sales Engagement	No	Contact sales	~$100/user/mo (est.)	—	Custom	per-user (est.)
Salesloft	Sales Engagement	No	Contact sales	~$75/user/mo (est.)	—	Custom	per-user (est.)
Gong	Revenue Intelligence	No	Contact sales	~$108/user/mo + $5K-50K platform fee/yr (est.)	—	Custom	per-user + platform fee
Chorus.ai	Revenue Intelligence	No	Contact sales	~$70/user/mo (est.)	—	Custom	per-user (est.)
Less Annoying CRM	Lightweight CRM	No	—	$15/user/mo	—	—	flat per-user

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The Numbers Behind the Table

HubSpot's September 2024 contact cap: The free CRM now limits you to 1,000 contacts. Previously this was effectively unlimited (1 million). This caught a large number of teams who built workflows on the free tier. If you're recommending HubSpot free to teams, they need to know the 1,000 contact limit.

Gong's platform fee: The $5,000–$50,000/year platform fee is separate from the per-user licensing cost. For a 20-person sales team at $108/user/mo, you're looking at $25,920/year in user fees plus the platform fee. Budget total Gong cost at $35,000–$75,000+/year for a 20-person team.

Apollo.io's free tier: 10,000 email credits per year is generous enough for real prospecting. This makes Apollo functionally the only major sales engagement platform with a usable free tier.

Salesforce vs. HubSpot at the starter tier: Salesforce at $25/user/mo looks cheaper than HubSpot at $20/user/mo, until you realize HubSpot's free tier may work for small teams, and Salesforce's starter tier has stricter feature gates.

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What's in the Full Dataset

60 tools across 6 categories:

• CRM Platforms: HubSpot, Salesforce, Pipedrive, Zoho CRM, Close CRM, Freshsales, Monday Sales CRM, Streak, Less Annoying CRM, Copper, Nimble, and more
• Sales Engagement: Apollo.io, Outreach, Salesloft, Reply.io, Lemlist, Mailshake, Klenty, Woodpecker, Quickmail
• Revenue Intelligence: Gong, Chorus.ai, Salesken, Wingman (Clari), ExecVision
• Pipeline Productivity: Dooly, Scratchpad, Troops, Jiminny, Clari
• CPQ: Proposify, PandaDoc, DealHub, Conga, Salesforce CPQ
• Lightweight CRMs: Less Annoying CRM, Notion CRM, Streak (Gmail), Pipedrive Essentials

For every tool: all tier names and exact prices, annual and monthly billing, free tier limits with specific numbers, free trial availability and duration, pricing model, annual discount percentage, and notable limitations.

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All pricing verified March 2026. Contact-sales estimates sourced from Vendr buyer reports and G2 verified contract data — treat as ranges, not list prices.